About
OVERVIEW
Treehouse pairs special needs children with neurotypical children for playdates: we researched, created, and tested an app to help Treehouse become more autonomous.
MY DELIVERIES
User Research; Proto-Persona & Journey Map; Story Board; Information Architecture; Branding and Content; Wire-Framing, & Lo/Hi Fi Prototyping; InVision Prototype; A/B Testing; Styleguide
TOOLS USED
TIME FRAME
Photoshop; Illustrator; Zoom, Google Docs & Microsoft Office; Sketch; InVision.
3 weeks
Phase 1: Research
PROBLEM
Children with special needs often experience isolation, or worse; conversely, neuro-typical children, who have demonstrative compassion and leadership, have no means to offer help.
AUDIENCE
RESEARCH
Research determined that 70% of participating parents are single mothers, typically 35- 45 y.o, 75% have a special needs child, usually between 8-12 y.o, (85%).
Without direct competitors, discussions were first catalyzed by researching indirect competitors, such as "Wag!"; metrics, surveys, focus groups, and A/B testing was subsequently used to inform our prototype iterations.
Proto-Persona
Journey-mapping
I organized surveys and focus groups, to identify complaints and concerns that parents of children with special needs face, when making play-dates; results were tabulated into a common scenario.
Story-Boarding
I wrote and illustrated a client-oriented story-board, addressing how the pinch-points identified by discussion groups are resolved by a user-friendly app.
Wireframing, Lo-Fi, & Hi-Fi Prototyping
Beta-Testing & User Feedback
Style Guide References
Future Considerations
